Context And Variables In Hugo Site Generator.
October 29, 2021
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Best Digital Marketing Training Institute
Best Digital Marketing Course In Kolkata
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Digital Marketing Course Module Details
In this instructor-led Digital Marketing certification course, you will master the core concepts of Digital Marketing while working on various projects that will make you job-ready.
SEO Basic to Intermediate
Introduction to SEO
Module 1
- What is SEO?
- How Do Search Engines Work?
- Why Website Doesn’t Show on Search Results
- Understanding a Website from SEO point of view
- Understanding Search Engine Interface
- SEO – The Beginning
Module 2
- On-page SEO
- Off-page SEO
- Main Website Ranking Factors
- Content & SEO
- Keyword Research
- SEO Tags & On-page Elements
Module 3
- Meta Tags and Title DescripNon
- Meta Tags Robots Author
- Sitemaps & Robots
- Header Tags
- Interlinking
- Image OpNmizaNon
- Backlinks and Tools
Module 4
- Domain Authority
- Backlink Building – Manually Adding
- SEO Tools
- Google My Business
- Backlink Building
SEO Advanced Program
Introduction to the world of Digital Marketing and associates
Module 1 – Google Algorithm Mastery
- Importance of search engine algorithm
- Popular Google algorithm updates Part 1
- Popular Google algorithm updates Part 2
- Keeping in streamline with the algorithm updates
Module 2 – Performing Advanced SEO Audits
- What is SEO Analysis
- SEO Analysis – Manual approach
- How to find the competitors
- Analyzing their website
- Analyzing their backlink profile
Module 3 – Keywords Content and Website Structuring
SEO friendly site structure
- Implementing SEO friendly structure on a new website
- Suggesting better site structure to make an existing website SEO friendly
Keyword research
- Types of keywords
- Creating a keyword list
- Keyword search volume
Text Content optimization
- Skyscraper technique
- Keyword Placements
Module 4 – Onpage SEO Mastery
On Page SEO Factors
- SSL/HTTPS
- URLs
- Title & Description
- Header tags
- Image optimization
- Breadcrumbs
- Interlinking, Anchor text
- Outbound links
- Sitemaps
- Robots
- Page speed
- 404 error page optimization
- Canonicalization
Module 5 – Off-page SEO Mastery
Offpage SEO activities
- Encouraging backlinks
- Guest blogging
- Community participation
- Infographics marketing
- Address broken links and unlinked mentions
- Traditional backlink methods
Module 6 – Complete Rich snippet framework
Rich snippets / Structured data
- Introduction to Rich results
- Reviews
- Recipes
- Organization
- Articles
- Events
- Breadcrumbs
- Faqs
Module 7 – International, Local SEO and Mobile SEO
Local SEO
- Setting Up Google Business
- Optimizing Google My Business Profile
Mobile SEO
- Introduction to Mobile SEO
- Mobile Seo Best Practices
Module 8 – Website-wise SEO framework
Ecommerce
- SEO for Ecommerce
News websites
- SEO for News websites
SEO for CMSs
- Blogger
- WordPress
- Shopify
SEO for affiliate marketing
- SEO for affiliate marketing
SEO across different search engines & portals
- Bing
- Youtube
- Amazon
Module 9 – Tracking and reporting tools
Tracking and reporting tools
- Installation of Google Analytics, Tag Manager & Search console
- Google Analytics
- Tag Manager
- Search Console
Analyzing Reports
- Google Analytics Report
- Google Search console Report
SEO strategy and proposals
- Creating Seo Strategy for Any Website
- Creating Seo Proposals
Google Analytics Mastery
- Google Analytics Introduction
- Account creation
- Setting up data streams & Connecting google Analytics to website
- Reports Overview
- Top 10 Reports
Google & YouTube Ads Program
Module 1 – Google & YouTube Ads Essentials
- What is Google Ads?
- How does Google Ads work?
- Google Ads Bids and Auction
- How does Google decide your CPC
- Google Ads Account Structure
Module 2 – Competitor Research Using AI & Tools
- Why Competitor Research is Your Secret Weapon?
- Free Tools to Analyze Competitors (Google Ads Transparency Centre
- Free Tools to Analyze Competitors (Spyfu)
- Free Tools to Analyze Competitors (Similar Web + SEMRush)
- AI-Powered Research (Use ChatGPT to analyze landing pages, messaging, tone)
Module 3
- How to set up keyword planner?
- Identify the Right Keywords in Your Niche
- Keyword Bifurcation Part-1- Problem Aware and Solution Aware
- Keyword Bifurcation Part-2 – Intent Keywords
- Cleaning Negative Keywords for Relevance
Google & YouTube Ads Advanced Program
Module 1
- What influences Cost Per Acquisition
- Reels & UGC Ads Mastery
- What is Google?
Module 2
- Keyword Planner Part 1
- Keyword Planner Part 2
- Keyword Match Types
- Google Ads Copy – Part 1
Module 3
- Google Ads Copy – Part 2
- Google Ads Copy – Part 3
Module 4
- Google Ads Extensions Part 1
Module 5
- Google Ads Extensions Part 2
Module 6
- Google Ads Bidding
- Google Ads Account Structure
- Lead Generation Part – 1
Module 7
- Lead Generation Part – 2
Module 8
- Recap and Dashboard Walk through
- Google Ads Conversion
Module 9
- Youtube Ads – Part 1
Module 10
- Youtube Ads – Part 2
Module 11
- Google Shopping Ads
- Google Ads Optimization
- Google Display Remarketing
YouTube & Video Ads Deep Dive
Engage users with creative video ad strategies powered by AI.
- Understand placements and video ad types
- Script writing & editing using AI tools
- Video targeting, optimization, and remarketing strategies
Chat-GPT & AI Tools Advanced Program
Module 1 – ChatGPT Class
- Create Chat GPT Account
- Understand Chat-GPT
- How Chat-GPT Works
- What Chat-GPT Can Do For You
- Create Quizzers To Boost Engagement On Social Media
MOUDLE 2 – ChatGPT Tips & Tricks
- Customize your ChatGPT interface
- Get Video & Article summary using ChatGPT
- Talk with ChatGPT
- Get superpower with ChatGPT
Module 3 – AI Tools Class
- Get summary of long article, blog post & YouTube Video using AI
- Read the paid article for FREE using AI
- Create Single page website in mins using AI
MODULE 4 – AI Tools Class
- AI Magic Tool to convert Text to Video
- AI Magic Tools to convert Test to Image
- AI Magic Tools to convert 3D Texture
- Use AI to Create a Single Web Page for Social Media Bio
- AI Writer for all your Writing Needs
MODULE 5 – AI Tools for Business Owners
- AI tool to Create Logos for brand
- AI tool to Create Video Ads
- AI tool to Add Professional Product Background
- AI tool to for any Content Requirement
- AI tool to Create Text to Video for social media
MODULE 6 – Microsoft Copilot – Basic to Advanced
- What is Microsoft Copilot
- Superpower Real Time Information Access
- Scan Website and get AI suggestions
- Summarise PDF, Get Insights with Copilot
- Use Copilot for Professional Emails
- Get Better Jobs using Copilot AI
- Create Stunning Images Using Copilot
MODULE 7
- Transitional Hooks for Social media Videos
- Best Chrome Extension for GMB
- AI Tool to create Reel for Free
- Get Canva paid feature for free
- Generate SEO Blog with AI for any Website
Advanced Facebook & Instagram Ads Program
Module 1
Facebook & Instagram Page Mastery
- Important Points for Your Facebook Personal Profile
- Creating new Facebook Page
- Connecting Facebook Classic page with Instagram Account
- Connecting Updated Facebook Page with Instagram Account
Module 2
Meta Business Manager Mastery
- How to Create Meta Business Manager
- Verifing Email with Meta Business Manager
- Creating Ad Account in Business Manager
- Adding Facebook Page & Insatgram Account in Business Manager
- Adding Users in Business Manager
- How to add team members
- How to share access with ad agency & how to get access from clients
- Adding Payment Method in Ad Account
- Verifing Website Domain with Business Manager
Module 3
Facebook & Instagram Ads Funnel Mastery
- What is Facebook & Instagram Ads Funnel
- Lead Generation vs Sales Business
- Brand Awareness Campaign (Part-1)
- Brand Awareness Campaign (Part-2)
- Brand Awareness Campaign (Part-3)
- Consideration Stage of Funnel
- Consideration Stage for Lead Generation
- Consideration Stage for Sales Funnel
- What Drives Conversions
- Conversion Stage for Lead Generation
- Conversion Stage for Sales Funnel
- Shortcut for Lead Generation Funnel
- Shortcut for Sales Funnel
Module 4
Pixel Mastery
- What is Facebook & Instagram (Meta) Ads Pixel
- What is Pixel Helper & how to install it
- How to Create Meta Pixel
- Connecting Meta Pixel with Ad Account
- Installing Meta Pixel on your E-Commerce site
- How to manually install the pixel on any Website or Landing Page
- Track button clicks with the help of Meta Pixel
- Track URL’s with the help of Meta Pixel
- Manually track Meta event with codes
Module 5
Audience Mastery
- Meta Audience Mastery
- Saved audience (Part 1) – Single interest strategy
- Saved audience (Part 2) – Multi interest strategy
- Saved audience (Part 3) – One filter strategy
- Saved audience (Part 4) – Open targeting
- What is the custom audience?
- Custom Audiences Example
- Create a Custom Audience using Website plus Pixel
- Create a Custom Audience using Customer Data
- Targeting Video View Users
- Targeting Lead Form Users
- Targeting Facebook & Instagram Account Users
- Look-a-like Audience
Module 6
Ad Copy Mastery
- Introduction to Ad Copy Mastery
- 4 Step Framework for Ad Copies
- Strategies to write high converting Ad Copy Part – 1
- Strategies to write high converting Ad Copy Part – 2
- Words that boost ads CTR
- Long Copy vs Short Copy
- 3 Elements to write powerful Ad Copy
Module 7
Ad Creative Mastery 2
- Different types of Ads Creative
- Different types of Ad Creative format
- Strategies to create high converting Ad Creatives
- Different Video Ads framework
- Master AIDA framework and write script using ChatGPT
- Master Problem-Solution Framework
- How to write sprits for P-S framework using ChatGPT
- FOMO (Fear of Missing Out) Framework
- Learn how to use FOMO Strategy
- Reels Ads Creative Safe-Danger Zone
- Master Reels Ads framework
- Write Reels Ads using ChatGPT
MODULE 8
UGC Ads Mastery
- Reels & UGC Ads Mastery
- What influences Cost Per Acquisition
- How ad can influence CPM & Click Through Rates
- What is UGC
- What is UGC Ads & its Guide
- How to create High Converting UGC Ads
- How to create best hook for UGC Ads Part – 1
- How to create best hook for UGC Ads Part – 2
- How to create best hook for UGC Ads Part – 3
- What to add in body part for UGC Ads
- How to write CTAs for high converting UGC Ads
- Examples of best performing UGCs
Module 9
Campaign Mastery
- Advantage Campaign Budget VS Ad Set Campaign Budget
- Everything about Conversion Events
- Complete guide to Attribution Settings
- Advantage + Placements VS Manual Placements
- Learn to set Awareness Objective Campaign
- Learn to set Traffic Objective Campaign
- Learn to set Engagement Campaign
- Lead Generation Campaign types
- Lead Generation Campaign using Website
- Run Lead Generation Ads using Lead Form (without website)
- Learn to download the lead data from lead form
- Master & Set Sales Objective Campaigns
- Learn to set Advantage + Leads Campaign
- Eligibility & important settings to run Advantage + Leads Campaign
- Learn to set Advantage + Sales Campaign
- Eligibility & important settings to Advantage + Sales Campaign
Module 10
Optimization & Scaling Mastery
- Fundamentals of Optimization & Scaling
- What is Ad Fatigue & its Importance
- Steps to Fix Ad Fatigue
- Tips & Tricks for Optimization
- Learn how to set Customize Columns for optimization
- Customize columns flow for Traffic Campaign
- Customize columns flow for Lead Generation Campaign
- Customize columns flow for Sales Campaign
- Horizontal Scaling vs Vertical Scaling
- Strategies for scaling
MODULE 11
Bonuses Module
- Website vs Product Page vs Landing Page
- Tools Recommendation for Landing Page Creation
- Tools Recommendation for Website Creation
- Sections should not add on landing page
- Reason to have Pages on website
- What is landing page
- Who will use Landing Page
- Purpose of website
MODULE 12 (Meta Ads Latest Al Updates)
Andromeda Update
- Meta Ads Al Updates
- Whatsapp Ads & Automations
Andromeda Update Explained
Ultimate Linkedin Growth Mastery
- What is Linkedin
- Prerequisits
- Linkedin Profile Optimisation
- Outreach Strategy
- Content Creation
Gain Proficiency in Essential Digital Marketing Tools
Get thorough knowledge on tools to design a web presence and create effective Social Media Marketing channels. Get acquainted with the popular Search Engine Optimizations (SEO) tools to increase product reach.
What Roles Do Social Media Marketing Specialists Play.
Get thorough knowledge on tools to design a web presence and create effective Social Media Marketing channels. Get acquainted with the popular Search Engine Optimizations (SEO) tools to increase product reach.
Content Strategist
Plans social content calendars, aligns posts with campaigns, and ensures messaging matches brand voice.
Creative Content Producer
Creates engaging posts, reels, videos, and stories tailored for each platform to increase reach and engagement.
Paid Campaign Manager
Plans and executes paid ad campaigns (Meta Ads, Instagram, YouTube, LinkedIn), optimized for lead generation and conversions.
Social Media Analyst
Tracks performance, monitors metrics, analyzes insights, and uses data to refine strategies for better results.
Brand Reputation Manager
Monitors brand mentions, manages feedback, handles crisis responses, and maintains positive public perception.
SEO Executive
The ideal candidate should have hands-on experience with keyword research, on-page optimization, technical audits, content planning, and backlink building.
15+ years of experience
Choosing the right place to learn digital marketing can define your growth. At our institute, you don’t just get theoretical lessons — you gain real-world skills that companies look for today. With mentorship from Saikat Sir (15+ years of experience), you’ll learn how to plan, execute, and optimize campaigns across Google, Meta, SEO, and AI-driven tools. The curriculum is structured to ensure you're job-ready, with hands-on training, live project exposure, case studies, and practical sessions. We also support you with resume building, client pitching strategies, and interview preparation to boost your career prospects. Whether you're a beginner, student, freelancer, or business owner, we provide a supportive learning environment, accessible course fee, and consistent guidance to help you build confidence and succeed in the digital marketing field.
What Makes Our Digital Marketing Course Special?
We don’t just teach digital marketing — we help you master it with real-world strategies, AI-powered tools, and personalized mentorship. Under the guidance of industry expert Saikat Sir, you’ll gain hands-on experience with live projects, automation tools, ad campaigns, SEO audits, and more. Our course bridges the gap between theory and practical skills so you’re job-ready, client-ready, and future-proof.
Placement Support
We don’t stop at just teaching you skills — we actively guide you towards real opportunities. Our team helps you connect with relevant openings, prepares you for interviews, and supports you in finding roles that match your strengths and interests in digital marketing.
Resume Building
A strong resume is your first impression. We help you structure a professional CV that clearly highlights your digital marketing skills, tools you’ve worked with, projects you’ve done, and the value you can bring to employers or clients.
Mock Interviews
To make you job-ready, we conduct mock interviews that simulate real company interview rounds. You get feedback on your communication, confidence, subject knowledge, and practical thinking, so you feel prepared when it’s time for the actual interview.
Capstone Projects
You’ll work on end-to-end practical projects that bring together everything you learn in the course — SEO, ads, content, analytics, and AI tools. These capstone projects help you build a portfolio you can confidently show to recruiters and clients.
AI-Powered Tools
Learn to leverage modern AI tools for content creation, ad optimization, SEO — giving you an edge in a crowded market.
Growth Champion
Our goal is not just to help you finish a course, but to help you grow. We focus on building your mindset, confidence, and practical approach so you can keep learning, adapting, and progressing as the digital landscape evolves.
Industry Insiders Trainers
You learn from professionals who have been working in the industry for years — not just from slides or theory. They share real campaigns, real mistakes, and real strategies so you understand how digital marketing actually works in the field.
Campus Immersion
Whenever possible, we create opportunities for interactive sessions, workshops, and group activities that give you a more immersive learning experience. You don’t just attend classes — you become part of a learning community that supports your growth.
You Did It!
recognized credential that adds credibility to your skills and boosts your professional profile. Perfect for jobs, freelancing, or starting your own agency!
Quality Resources to Help You Learn & Grow
We are here to satiate the hunger of your inquisitive mind. Read the latest blog posts written by industry experts to acquire more knowledge.
Digital marketing involves promoting products or services using online platforms like Google, social media, email, and websites to reach potential customers.
Anyone! Students, job seekers, freelancers, entrepreneurs, or working professionals looking to upgrade their skills are all welcome.
No. This course starts from the basics and gradually moves to advanced topics. No coding or marketing background is required.
You’ll learn SEO, Google Ads, Meta Ads, Social Media Marketing, Email & WhatsApp Marketing, AI tools like ChatGPT, YouTube Ads, Content Strategy, and more.
We offer hands-on, AI-powered training led by expert mentor Saikat Sir, plus real-world projects, live campaign setups, and personalized support.
Yes. You’ll get an ISO-certified certificate upon successful completion of the course.
Both! You can choose to attend in-person classes or learn from the comfort of your home through our online sessions.
The complete program typically runs for 24 weeks(6 Months), depending on your selected batch and learning speed.
Absolutely! You’ll practice on real websites, ad accounts, and tools, giving you industry-level exposure.
You’ll get lifetime access to community support, doubt-clearing sessions, and 1-on-1 mentoring whenever needed.
Yes. Our training is designed to help you become job-ready with practical skills that companies look for in digital marketers.
Definitely. We teach freelancing strategies, client pitching, portfolio building, and how to get projects from platforms like Upwork and Fiverr.
Yes. We offer placement assistance, resume building, and interview preparation to help you land a job or internship.
You’ll learn 25+ industry tools like Google Ads, Facebook Business Manager, Canva, Mailchimp, Google Analytics, ChatGPT, and more.
You can call us, WhatsApp us, to register. We’ll guide you through the enrollment process based on your learning preference.
