Context And Variables In Hugo Site Generator.
October 29, 2021
100% Job Assistance
Best Digital Marketing Training Institute
Best Digital Marketing Course In Kolkata
Hybrid Training - Online & Offline Classroom Training
Digital Marketing Course Module Details
In this instructor-led Digital Marketing certification course, you will master the core concepts of Digital Marketing while working on various projects that will make you job-ready.
Basics of Marketing and how it works
Basics of Marketing and how it works
To be an efficient player in the world of marketing, you need to thoroughly understand the basics of marketing. Marketing fundamentals are crucial to comprehend to become a successful marketer, thus taking your business to great heights.
- Leading Social Media Marketing (SMM) training institute in Kolkata
- State of the art infrastructure
- Experienced and skilled teachers
- Facility to work on "Live" Projects
- Certificate on completion of the Course
- 100% Job Assistance Guaranteed!
Introduction to the world of Digital Marketing and associates
Introduction to the world of Digital Marketing and associates
Digital Marketing is a vast concept. In this course, we will cover every aspect of the digital marketing field and provide an overview of the same.
SEO Kickstarter Course (Beginner Level)
Start your journey with the fundamentals of Search Engine Optimization.
- Learn how search engines work and decode Google algorithms
- Understand key updates and their impact on rankings
- Perform basic SEO audits using free tools
- Identify competitors using AI-powered insights
- Analyze website structure, keywords, and backlink profiles
Intermediate SEO Mastery
Step up and implement SEO strategies tailored for different types of websites.
- SEO frameworks for blogs, local businesses, eCommerce & service sites
- Smart keyword research & on-page content structuring
- Link building strategies aligned with niche and goals
- Page speed, mobile optimization, sitemaps & error fixes
Advanced SEO Optimization
Master the tactics to rank websites faster across global & local search engines.
- Deep dive into technical SEO and semantic optimization
- Implement structured data & rich snippets
- Optimize for Google, Bing, and YouTube
- Reporting with Google Tag Manager, Search Console & other tools
Google Business Profile Mastery (Basic to Advanced)
Boost your local visibility through powerful Google My Business strategies.
- Set up and optimize GBP effectively
- Analyze insights and improve listing performance
- Use AI tools to monitor competitors and reviews
- Advanced local SEO techniques & GMB scheduling tools
Google Ads Account Structure & Campaign Fundamentals
Understand the blueprint of a high-performing Google Ads account.
- Campaign funnel creation (Search, Display, Shopping, Video)
- Build structure based on product, location, keyword & audience
- Master budget planning and targeting
Search & Shopping Ads Mastery
Learn the essentials of setting up winning ad campaigns on Google.
- Create conversion-focused Search and Shopping Ads
- Research keywords and automate with AI
- Connect with Google Merchant Center and optimize product feeds
YouTube & Video Ads Deep Dive
Engage users with creative video ad strategies powered by AI.
- Understand placements and video ad types
- Script writing & editing using AI tools
- Video targeting, optimization, and remarketing strategies
Lead Generation & Sales Acceleration with Google Ads
Drive consistent, quality leads and track sales performance.
- A/B testing with bidding strategies
- Conversion tracking for forms, calls & apps
- Write high-CTR ad copies and launch performance campaigns
Google & YouTube Ads Optimization & Scaling
Learn how to optimize & scale campaigns for max ROI.
- Targeting, bidding, and placement strategies
- Device and demographic-level optimization
- KPI-focused scaling blueprint
Meta (FB & IG) Business Manager Essentials
Get hands-on training on managing Meta Ads ecosystem.
- Set up Business Manager, add assets and permissions
- Understand Meta ad funnel and audience psychology
- AI-driven campaign strategies across awareness, MOF & BOF
Ad Creative & Copywriting with AI
Track, retarget, and convert users across Meta platforms.
- Pixel setup on any website or e-commerce platform
- Custom, saved, and lookalike audience creation with AI assistance
- Retargeting strategies based on behavior
Meta Pixel & Audience Targeting Mastery
Create scroll-stopping ad creatives and high-converting copies.
- Write ad scripts, captions, hooks using AI
- Use the 5D formula for Reels Ads
- Creative strategies for each funnel stage (TOF, MOF, BOF)
Meta Ads for Lead Generation & Sales
Generate leads and drive sales using conversion-optimized Meta ads.
- Build landing pages, forms & call tracking
- Segment audiences by journey stage
- Retargeting & warm audience campaigns
Meta Campaign Setup, Optimization & Scaling
Learn to manage ads efficiently and maximize ROI.
- Full-funnel setup process
- Budget planning and campaign health checks
- Competitor spying & AI-led optimization
WhatsApp Marketing Essentials
Leverage WhatsApp as a business tool for direct marketing.
- Business profile setup, short links, product catalog
- Best automation tools & templates
- Set up “Send Message” CTAs and integrate with campaigns
Master ChatGPT for Digital Marketing
Use ChatGPT like a pro to automate, create, and optimize.
- Prompt writing techniques for daily tasks
- Generate ad copies, scripts, email funnels, and captions
- Integrate DALL·E & other GPT tools for creative automation
AI Tools Mastery (18+ Tools)
Discover the best AI tools to streamline your marketing efforts.
- AI tools for website creation, copywriting & ad design
- Campaign analytics & competitor research
- Content creation for social media & videos
- Automate repetitive tasks & stay ahead of competition
Gain Proficiency in Essential Digital Marketing Tools
Get thorough knowledge on tools to design a web presence and create effective Social Media Marketing channels. Get acquainted with the popular Search Engine Optimizations (SEO) tools to increase product reach.
What Roles Do Social Media Marketing Specialists Play.
Get thorough knowledge on tools to design a web presence and create effective Social Media Marketing channels. Get acquainted with the popular Search Engine Optimizations (SEO) tools to increase product reach.
Graphic Designer
Graphic Designer is a dynamic position which comprises of all the responsibility regarding. Creation, Editing & Execution regarding Graphic and Creativity.
SEO Executive
SEO Executive complies the area of operation consisting of aspects like SERP, On Page, Off Page and analyzing the data from GA and Console and forming strategies.
Digital Project coordinator
Digital Project Coordinator includes day to day communication with their clients and respective project coordinators and confirming the smooth execution of work flow.
Social Media Executive
Social Media Executive is role which entitles, all the roles and responsibilities restricting to ideas, content and execution of social media operations.
Digital Marketing Executive
Digital Marketing Executive is an extensive job role which is a cumulative combination of monitoring and expertising every wing of Digital Marketing
Ads Expert
Ads Expert includes responsibilities resembling to campaign creation till execution and optimization of it. It also includes budget optimization of Ads as per platform.
What Makes Our Digital Marketing Course Special?
We don’t just teach digital marketing — we help you master it with real-world strategies, AI-powered tools, and personalized mentorship. Under the guidance of industry expert Saikat Sir, you’ll gain hands-on experience with live projects, automation tools, ad campaigns, SEO audits, and more. Our course bridges the gap between theory and practical skills so you’re job-ready, client-ready, and future-proof.
Placement Support
Our dedicated placement cell hand-holds you so that you can access a wide variety of job opportunities from our 600+ hiring partners.
Resume Building
Resume guidance by experts to fit into the specific requirements of our network of hiring partners as well as the entire tech industry.
Mock Interviews
We prepare our students for real-world job opportunities by offering mock interviews to enhance their confidence and interview skills.
Capstone Projects
We undertake industry certified capstone projects that educate but at the same time prepare the students with the real industry requirements.
E&ICT-IITG Certification
The partnership shows that Karmick is committed to advancing global education standards by offering world-class opportunities to its students.
Growth Champion
Create real-world impact with your new skillset. Our curriculum and certification makes us an unmatched high-growth tech training institute.
Industry Insiders Trainers
Our students are trained, guided & mentored by industry experienced professionals with years of experience and reputation in the tech field.
Campus Immersion
Incomparable campus immersions at E&ICT-IIT Guwahati campus, where you get the ‘IIT’ experience, & meet great scholars, & industry experts.
You Did It!
recognized credential that adds credibility to your skills and boosts your professional profile. Perfect for jobs, freelancing, or starting your own agency!
Quality Resources to Help You Learn & Grow
We are here to satiate the hunger of your inquisitive mind. Read the latest blog posts written by industry experts to acquire more knowledge.
Digital marketing involves promoting products or services using online platforms like Google, social media, email, and websites to reach potential customers.
Anyone! Students, job seekers, freelancers, entrepreneurs, or working professionals looking to upgrade their skills are all welcome.
No. This course starts from the basics and gradually moves to advanced topics. No coding or marketing background is required.
You’ll learn SEO, Google Ads, Meta Ads, Social Media Marketing, Email & WhatsApp Marketing, AI tools like ChatGPT, YouTube Ads, Content Strategy, and more.
We offer hands-on, AI-powered training led by expert mentor Saikat Sir, plus real-world projects, live campaign setups, and personalized support.
Yes. You’ll get an ISO-certified certificate upon successful completion of the course.
Both! You can choose to attend in-person classes or learn from the comfort of your home through our online sessions.
The complete program typically runs for 24 weeks(6 Months), depending on your selected batch and learning speed.
Absolutely! You’ll practice on real websites, ad accounts, and tools, giving you industry-level exposure.
You’ll get lifetime access to community support, doubt-clearing sessions, and 1-on-1 mentoring whenever needed.
Yes. Our training is designed to help you become job-ready with practical skills that companies look for in digital marketers.
Definitely. We teach freelancing strategies, client pitching, portfolio building, and how to get projects from platforms like Upwork and Fiverr.
Yes. We offer placement assistance, resume building, and interview preparation to help you land a job or internship.
You’ll learn 25+ industry tools like Google Ads, Facebook Business Manager, Canva, Mailchimp, Google Analytics, ChatGPT, and more.
You can call us, WhatsApp us, to register. We’ll guide you through the enrollment process based on your learning preference.
